Co-led a comprehensive brand refresh to unify an inconsistent visual identity across all museum departments. After auditing dozens of mismatched materials—from print collateral and signage to social media platforms—we established a cohesive design system anchored by bold typography, a unified primary palette, standardized iconography, and digital standards. The project included developing a complete brand style guide, designing staff apparel, creating asset libraries, and presenting the new guidelines at all-staff meetings to ensure a smooth rollout.